THE BRONX TO PARIS
2024 Paris Olympics
Breaking and Montefiore Einstein were both born in The Bronx. This 2024 Paris Olympics will be the first time Breaking is an Olympic sport.
Montefiore Einstein celebrated this with a historic campaign, launching with a 2 minute film during the live broadcast of the Opening Ceremony. The fully Integrated campaign spans broadcast films, Social, Digital, Print, OOH, Podcasts, Madison Square Garden.
A young B Boy aka breakdancer’s eye for talent illustrates that when it comes to both Cancer and Talent, It’s All About Spotting It Early, and If You Do, No Victory Is Out Of Reach. Talent Is Best Spotted Early. So Is Cancer. The shared belief that spotting it early is the key to success has taken breaking from The Bronx To The World’s Biggest Stage.
TALENT IS BEST SPOTTED EARLY. SO IS CANCER.